Geeks should write because writting in general can improve one's presentations skills and communications skills.Just because geeks usually does technical jobs doesn't mean that geeks won't face the problems where they have to talk to an client, discuss about the business and selling your ideas and product, where communication skills will come handy. If you have a very good product and excellent skills but poor at selling yourself and express your ideas, probably someone who has a worse skill than you will get the position you've always wanted.
Geeks should also write because writting things done is a good way to conclude your past work and setting up new goals. Knowing what mistakes you have made in the past and what to do to improve it, your own performance. Even if you didn't do so well in the past or had faliures, writting can help you rethink and going through the problems, and by going through the problems again you might find a solution to it!
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